History of Daells Department Store 1910-1999

What to know

Lecture with historian Mette Gundel. The story of Dalle Valle is the story of Danish cultural and business history in the 20th century. Brothers Christen and Per Møller Daell founded Daells Varehus in 1910. Together they created an empire, of which the two annual catalogues, which were sent out throughout the country, formed an important cornerstone. When the brothers retired, the next generation came along, and that began the company's decline with animosity and power struggles. Hear the exciting and dark story behind the department store empire, which few know about. Mette Gundel will show many fine pictures and examples from the catalogs, which many Danes had a close relationship with. - Date: 5 October 2026 - Time: 19:00–21:00 - Venue: Borup Bibliotek - Address: Parkvej 2, Borup, Denmark - Admission: From DKK 25